MD Student News Analytics

The Origin of MD Student News

Driven by feedback from students that said they receive too many emails, MD Student News was created in January 2018 to consolidate information, making it easier for MD students to get important information–without having to dig through dozens of emails each week. The weekly newsletter goes out to students statewide each Monday and includes useful information for students of all class years and campuses.

Analytics and Results

So, after more a year, how is MD Student News working? If you’re a student who submits news you might be particularly curious how many of your classmates are actually reading the newsletter (and your updates). Thankfully, because the newsletter is sent via Salesforce Marketing Cloud, aggregate open and click through rates show how many students open the newsletter and click links each week.

What Do the Analytics Mean?

The two metrics measured are open rate and click through rate:

  • Open rate: The number or percent of individuals who open the email that receive the email
  • Click through rate: The number or percent of individuals who click links in the email

Open rates for MD Student News are typically around 80%, which means most students read the newsletter each week. This is particularly good, considering the industry standard open rate for these kind of emails is more around 22%. However, because the information is valuable each week, Medical Student Education’s goal is for the open rate to be close to 100% each week.

Have suggestions for how to make MD Student News better? Send suggestions to the MD Student News inbox.


Results: All Class Years

Analytics including open rate and click through rate between July 2018 and April 2019 for all MD Student News Phases
Overall analytics for all MD Student News class phases between July 2018 and April 2019
NOTE: Early analytics from when the newsletter began in January 2018 are not included in this view

Results: Phase 1 Year 1

Open rate and click through rate for Phase 1 Year 1 (Class of 2022) between July 2018 and April 2019

Results: Phase 1 Year 2

Open rate and click through rate for Phase 1 Year 2 (Class of 2021) between July 2018 and April 2019

Results: Phase 2

Open rate and click through rate for Phase 2 (Class of 2020) between July 2018 and April 2019

Results: Phase 3

Open rate and click through rate for Phase 2 (Class of 2019) between July 2018 and April 2019

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