- The Origin of MD Student News
- Analytics and Results
- What Do the Analytics Mean?
- Results: All Class Years
- Results: Phase 1 Year 1
- Results: Phase 1 Year 2
- Results: Phase 2
- Results: Phase 3
The Origin of MD Student News
Driven by feedback from students that said they receive too many emails, MD Student News was created in January 2018 to consolidate information, making it easier for MD students to get important information–without having to dig through dozens of emails each week. The weekly newsletter goes out to students statewide each Monday and includes useful information for students of all class years and campuses.
Analytics and Results
So, after more a year, how is MD Student News working? If you’re a student who submits news you might be particularly curious how many of your classmates are actually reading the newsletter (and your updates). Thankfully, because the newsletter is sent via Salesforce Marketing Cloud, aggregate open and click through rates show how many students open the newsletter and click links each week.
What Do the Analytics Mean?
The two metrics measured are open rate and click through rate:
- Open rate: The number or percent of individuals who open the email that receive the email
- Click through rate: The number or percent of individuals who click links in the email
Open rates for MD Student News are typically around 80%, which means most students read the newsletter each week. This is particularly good, considering the industry standard open rate for these kind of emails is more around 22%. However, because the information is valuable each week, Medical Student Education’s goal is for the open rate to be close to 100% each week.
Have suggestions for how to make MD Student News better? Send suggestions to the MD Student News inbox.
Results: All Class Years
Results: Phase 1 Year 1
Results: Phase 1 Year 2
Results: Phase 2
Results: Phase 3
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